# A subscription platform for the UK's fastest-growing cat food brand

Blink is a premium cat food brand for discerning cat owners who prioritise ingredient quality and feline health. They needed a technology partner to build a customisable subscription platform — one that could match their unique bundle configuration requirements and scale with rapid growth.

## They needed a bespoke subscription platform

Blink's market research showed customers wanted configurability: bespoke bundles, easy mid-cycle changes, and flexible pricing. Off-the-shelf solutions couldn't deliver. Pixie Labs ran a structured discovery, evaluated vendors using a feature-feasibility matrix, and recommended a headless e-commerce architecture built around Elastic Path — then delivered it in 15 weeks.

## We helped Blink achieve…

1. **4.8 TrustPilot rating**  
Strong customer satisfaction from launch, reflecting a platform that's intuitive and easy to personalise.

2. **Hundreds of thousands of orders**  
Shipped to tens of thousands of customers, with lean warehouse operations scaling seamlessly alongside the business.

3. **UK's fastest-growing cat food brand**  
The platform gave Blink the foundation to scale rapidly and confidently pursue continued sustainable growth.

## Using our Vital Systems™ process to drive progress

### Diagnosing the market

Combined Blink's research with vendor analysis, benchmarking competitors like Tails, Huel, and HelloFresh to identify gaps and opportunities.

### Selecting the stack

Used a feature-feasibility matrix to score suitability and implementation ease, recommending Elastic Path headless e-commerce with a custom frontend and bespoke warehouse system.

### Building in iterations

Delivered over 15 weeks using Agile methodology with two-week cycles, maintaining close collaboration with the Blink team and working directly with Elastic Path on novel bundle subscription challenges.

### Launching and scaling

Beta-tested with a closed user group for early feedback, then launched to strong customer reception — with infrastructure ready to grow alongside the business.

The result was a fully customisable subscription platform built on headless e-commerce, with bespoke bundle management and a warehouse fulfillment system tailored to Blink's unique needs. From launch, it powered hundreds of thousands of orders, earned a 4.8 TrustPilot rating, and helped make Blink the UK's fastest-growing cat food brand.

### Key Features

1. Elastic Path headless e-commerce for flexible, configurable subscription bundles.
2. Custom customer frontend for a smooth, brand-aligned subscription experience.
3. Bespoke warehouse fulfillment system matched to Blink's bundle configuration needs.
4. Product analytics to track performance and inform ongoing optimisation.

> “The platform allowed rapid scaling. We're now the fastest-growing UK cat food brand, confident in continued sustainable growth.”  
> Damian Koblintz,  
> Head of Growth